Hello there, I’m Sam.

Designer based in London and my favourite biscuit is a chocolate hobnob 🍪.

About me

With nearly a decade of experience as a designer, I've honed my skills across a diverse range of companies and industries, including large corporations and small design studios. I approach every project with a curious and analytical mindset, seeking to tackle complex challenges and deliver meaningful outcomes.

I'm committed to creating fit for purpose digital products, that positively impact the world and are accessible to all. I strive to craft user experiences that are data-driven, simple, and purposeful, ultimately aimed at enhancing the lives of those who interact with them.

My comfort zone

I work best in a cross-functional agile team, using the double diamond process from Google. I enjoy seeing a project end-to-end, from discovering key insights to interacting with a fully formed finalised UI. More recently, I’ve found great value in experimenting with different processes to not only educate clients but get the best possible outcomes for the team.

Areas of expertise

User-centered design, Design Thinking, Agile methodologies, user research, usability testing, Figma, Sketch, Miro, Mural and HTML/CSS coding.

I'm currently learning

Other interests

  • 🚴‍♀️ + 🏃Cycling and running take up a lot of time after work. I’m currently training for the Hackney half marathon in 2023
  • 🏎 I’m car mad, I geek out over Formula 1 and supercars from the 90s
  • 🎶 I’m a music nerd. I make music under the alias Mesalu, using Ableton Live, a midi keyboard and my laptop. I also DJ, create mixes on my DDJ-400 and upload them to Mixcloud.