Intro/the brief
Levi’s the global jeans brand, started working with Red Badger at the beginning of 2021. Levi’s employees (fashion merchants in this case) are heavily reliant on internal cumbersome tools to get their clothing lines to market. The main goal from the business's perspective was to take the current go-to-market processes of 14 months down to just 9 months with a new all-in-one internal digital solution called ‘Assortify’ (Spotify for jeans).